|
|
|
LA Observed is the most trusted, best-read independent website about Los Angeles. Daily readers include media executives, newsmakers, academics, civic leaders and journalists in every newsroom in the city. Film, TV and music professionals, authors and influential bloggers also make up the elite audience of engaged, informed and news-savvy Angelenos. Honored by Forbes as a Best of the Web media site, LA Observed is where media watchers in California and across the Internet come for their fix on Los Angeles.
LA Observed is regularly cited in mainstream media and linked on dozens of blogs. The site was the first blog to have its content licensed by NewsBank, the global information company. In 2007, more than 3.9 million visitors looked at content on LA Observed.
LA Observed offers a mix of sponsorship arrangements and sidebar advertising placed through Blogads. Your ad may appear on every page or be targeted to specific blogs. Sponsors and advertisers have included the "The Newshour with Jim Lehrer," Public Affairs Books, Los Angeles Times Books, Los Angeles World Airports, Turner Broadcasting, Radar Online, Nation Books, MoveOn.org, American Cinema Foundation, Roadrunner and Steve Westly for Governor.
We have created several new ad opportunities so contact us at ads@laobserved.com for details.
What are your advertising policies?
Some are spelled out below. Go here for more detailed advertising policies.
No. Advertisers should not assume they will be mentioned more or less often based on their ads. Readers should not consider an ad as an endorsement of or by LA Observed.
Campaigns, politicians and causes are welcome to advertise. Their ads should be in good taste and not libelous, and they should pay close attention to the disclaimer above. Sponsorship and advertising buys them nothing in terms of how they are treated on LA Observed. Ads are not endorsements, pro or con.
Yes. Ads should fit the look and audience of LA Observed. The publisher is the final judge on whether an ad is appropriate, and a certain amount of personal taste and individual prerogative may come into play.
Yes. LA Observed wishes to support local authors, bloggers and artists, but we don't have the time to compile listings of every reading, lecture or art opening that we might like. In the Blogads strip in the right column of News & Chatter is a spot for promoting new work. Click here for prices or to place an ad.
Google Adsense also places ads on selected LA Observed pages. Look for a link on the page you like and click to check out the cost and arrangement.
Updated 4/13/2008
