Developer J.H. Snyder believes it could be an alternative to earlier retail/condo proposals for the Laurel Plaza/Valley Plaza area that extends around Laurel Canyon and Victory boulevards near the Hollywood Freeway. Snyder sees more jobs and a pickup in business, though nearby residents aren't so sure. From the San Fernando Valley Business Journal:
In the beginning of 2010, J.H. Snyder made preliminary plans on this new concept for the redevelopment area including eight to ten sound stages with a separate commissary and office space. Although Snyder has no specific details or cost at the moment, [Kacy Keys, vice president and general counsel], added the facilities would have 'state of the art" features like "silent air" that cools down the stages without having to stop filming which wastes time and money for the production company. "We are a flexible company that tries to adapt, but our understanding of the market is that the commercial and television market continues to be strong and growing. We feel that niche is not being served and we would like to fill it. We did talk to experts in the field to see if it is viable, since we are not movie people. And, so far there have not been any objections so far from the major Valley movie and television studios," Keys said.