Kate Upton's unrelenting quest to reach horny guys

Yesterday came word that the 19-year-old lingerie model would be on the cover of Sports Illustrated's swimsuit edition, and now the folks at Carl's Jr. have released a two-minute preview of Upton's new commercial for the fast-food chain (she's peddling the Southwest Patty Melt). You might recall that local ad agency 72andSunny took over the Carl's account after the previous shop, El Segundo-based David & Goliath, tried - and failed - to veer away from the chain's sex-infused commercials. 72andSunny hired the guys responsible for the earlier spots. "I'm very honored," says Upton. (via OC Register)

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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