Her stop in L.A. on October 10 is part of a world tour that will cover 20 cities and five continents. Today's announcement comes just two days after her Super Bowl appearance (probably just a coincidence, right?). It's her first road trip since 2009 - she starts in Tel Aviv in May and wraps up in Australia early next year. Bev Hills-based Live Nation is the packager/promoter. Arthur Fogel, CEO of Live Nation Global Touring, tells Billboard that "If this doesn't work, I'm going into plumbing."
Her last tour, 2008-2009's Sticky & Sweet, grossed $408 million according to Billboard Boxscore, the highest ever for a solo artist and third-highest of all time. Prior to that, Madonna's 2006 Confessions Tour grossed $194 million, according to Boxscore, then the highest ever for a female artist. The 2012 tour will follow the release of Madonna's new album "MDNA," due March 26 on Live Nation Entertainment/Interscope Records, which creates myriad cross-promotional opportunities, according to [Arthur Fogel, CEO of Live Nation Global Touring]. Having the recording and touring (not to mention merchandising and other rights) under one umbrella "gives you the freedom to line up all the different elements to sell tickets and to sell records," he says. "It's as great a set-up as you could have.
Tickets go on sale next Monday at 10 a.m. Prices range from $47 to $368.