The Petition ...
Thomas Jefferson did not wish to become a wolf.
Odd as that may sound today considering all the good he did his country, Jefferson worried about the possibility, so much so that, while on a trip to Europe in 1787, one of his letters home became a kind of dissertation about the people he'd seen transformed into "wolves and sheep" along the way.
Cloaked in the garb of government, Jefferson wrote, the leaders of Europe had managed to divide their nations into two distinct classes -- "wolves and sheep" -- with the ruling class preying upon everyone else.
It was, Jefferson figured, the result of the public's inattention, an inevitability wherever government was permitted to exist absent a free press.
"Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter."
Those words appeared in Jefferson's letter to Edward Carrington, a Virginia statesman who was serving as a delegate to the Continental Congress. In it, Jefferson went on to say that, without newspapers, he feared the American public would stop paying attention to their government. Once that happened it was only a matter of time before Jefferson, the Congress, and the whole of the American government turned into a pack of wolves preying upon sheep.
Wolves and sheep. You don't have to be a Jeffersonian scholar to comprehend what it means.
Yet, here we find ourselves more than 222 years later in the midst of a newspaper crisis that TIME magazine says has reached "meltdown proportions," meaning our transformation into wolves and sheep may soon be a foregone conclusion, and still the majority of the American public appears oblivious.
Many newspapers have closed. Buyouts and layoffs have decimated once great institutions of American journalism. And despite all that, some of the craziest last-ditch efforts you ever could have imagined are being implemented in the effort to stave off death.
- The Los Angeles Times has killed its local news section.
- The Gannett newspaper chain has put its newspaper employees on mandatory five-day furloughs.
- The Detroit New and The Detroit Free Press have ceased daily home delivery.
These aren't sane measures. Indeed, had anyone suggested such things two years ago they'd have been branded a lunatic. But as we approach panic mode, even remotely plausible ideas seem worth a shot.
TIME magazine's cover story this week, a very thought-provoking piece written by Walter Isaacson (a former TIME managing editor, and president and CEO of the Aspen Institute), suggests the solution may be to charge readers for access:
"Under a micropayment system, a newspaper might decide to charge a nickel for an article or a dime for that day's full edition or $2 for a month's worth of Web access. Some surfers would balk, but I suspect most would merrily click through if it were cheap and easy enough."
Simple enough, except that, as Isaacson points out, it's not new. Writers have been charging readers for news since paper put cave walls out of business, but, despite that, prior attempts to make readers pay in the wired world of the World Wide Web haven't gone over very well.
Which brings us right back to where we've been for years while, in the meantime, another newspaper (Denver's Rocky Mountain News) rages against the dying of the light.
It's time to do something drastic.
It's time to do more than join another Facebook pledge group, or promote a campaign like National Buy A Newspaper Day, or to purchase some overpriced t-shirts emblazoned with the message "Save a journalist, buy a newspaper."
It's time to admit that, regardless of how many readers may be clicking through newspaper content for free on the Internet, newspapers don't matter to those readers because Jefferson's concerns aren't on their radar. They've got enough to worry about. They've got jobs of their own. They've got this much time to read blog X, Y and Z, and click their way over to the paper and back, or not, or whatever, but there's no compelling reason for them to stop and think about what would happen if the newspapers providing all that news ceased to exist.
To the average reader wolves and sheep are little more than characters in a fairy tale.
It's not that Americans don't care. It's simply a matter of human nature. Until the discomfort reaches the readers -- at which point it will be too late -- there's no motivation for them to get involved in finding a solution.
Clearly newspapers can't solve this alone. They've had years. They're lost. And, at this stage, asking for directions isn't enough to put them back on track.
Now is the time for newspapers to do something proactive; time for them to demonstrate what life would be like without them.
It's time for every daily newspaper in the United States, in cooperation with the Associated Press, to shut down their free Web sites for one week.
Yes. Shut it down. Blank screen. Nothing.
Of course, news would still be reported daily in every newspaper's printed product. No editor, or reporter or publication would dare shirk their watchdog responsibilities. This isn't about stopping the presses.
But the Web? People can do without news on the Web for a week. They won't like it. They'll complain about it. But, that's exactly what has to happen before they can be expected to care.
Pulling the plug gets their attention.
So, here's the proposal: At the stroke of midnight on Independence Day, Saturday July 4, all daily newspapers ought to switch off their Web sites until Friday, July 10.
Call it "A Week Without a Virtual Newspaper." Call it crazy. Call it costly. Call it whatever you want, but it's no more drastic a measure than asking people to work for free.
A move like this puts the crisis where it ought to be, front and center at the top of every newscast. It makes it impossible for anyone to deny where the majority of news content comes from, and why it matters. For without virtual newspapers, what would Drudge report? What would Huffington post? What would Google News and Yahoo News and all those cut-and-paste blogs that get so much of their material from newspapers have to offer if newspapers went away?
Not that there's anything wrong with public affairs blogs, aggregate news sites, or any other online entity that makes use of newspaper reports. The point of pulling the plug for one week isn't to harm them, but to emphasize the origin of all that news content, and why everyone should care about protecting that source.
Pulling the plug is perhaps the only way to make people outside of journalism sit up and take notice that this isn't about jobs in journalism, but American Democracy.
It's about wolves and sheep. Wolves and sheep.
The petition is available online at this link.
* Update: Similar thoughts from Jay Smith, former CEO of Cox Newspapers.
* Related Event: SPJ/LA Panel Discussion, 6:30 pm Wednesday Feb. 18 — Imagine a City Without a Newspaper
51 Posts About the Petition:
- JOUR MO2
* www.KnowNewspapersPetition.com is now the official site of the Web blackout petition.