Pop-ups not enough for LATimes.com

Some kind of fees or subscriptions are in the future at the Los Angeles Times website, Tribune Interactive boss David Hiller says. He tells American Journalism Review: "I think that the totally free, complete open-access Web site model is pretty flawed, and we're going to be working on a better mousetrap. Elements of subscription will definitely be a part of it."

LATimes.com and its sister website at the Chicago Tribune have signed up 2.5 million users since they began requiring registration and passwords to read free content. Tribune Interactive became profitable in the second quarter of 2002, Hiller told the magazine.