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Register takes back the A.M.
Todd Matthews at OC Weekly considers The Register's new marketing campaign to "Take Back the Morning."
Meanwhile, the Reg continues to hang a monster 250-square-foot banner from its five-story Santa Ana offices despite acknowledging in a Sept. 17 editorial that they were violating city ordinances. "All the Register wanted to do was encourage readers, and potential readers, driving by its headquarters on the I-5 freeway, to follow the admonition in its new advertising campaign and ‘Take Back the Morning,’" stated the unsigned editorial. "But this simple appeal, presented on a tasteful banner on the side of the Register building, was too much for the bureaucrats at City Hall."
He says that, in a bid to reach younger Orange County readers, the Register recently moved former L.A. Timeswoman Mayrav Saar "from pure news to a kind of Sex In the City column."
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| Downtown's retail/entertainment complex is set to open a bunch of restaurants throughout December.
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| Without referencing its recent layoff, the Ventura County Star's editor says the suburban LA paper is now "more streamlined and, in many ways, much more efficient."
| We stripped the Indians of their ponies, and now we're doing it to ourselves.
| When the sun looks like that, there's a big fire somewhere regardless of whether we see or smell smoke.
Lee Abrams, Tribune Company's chief innovation officer, doesn’t seem too impressed with the Los Angeles Times. That’s the feeling I got when he appeared at the Los Angeles Press Club.
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