Cosmo goes Israeli

Cosmo Israel is a start-up where Editor-in-chief Lea Kantor-Matarasso grapples with the big questions.

“It's sometimes difficult to write with humor or tell stories about sexual escapades when 15 people have just been killed in a terror attack.”

But amid the chaos, life does go on, and that's where the opportunity for Cosmo Israel lies. “The same women who are worried about a terrorist striking a bus are also thinking about which dress to buy for a friend's wedding or whether to go on a second date with a new guy,” says Kantor-Matarasso.

[snipped]

While overall reader reaction has been positive, some Cosmo Israel readers were confused by certain editorial choices. An article about self-tanning products “struck me as odd since we're in the middle of the desert, and the sun shines 12 months a year here,” says Revital Filmus, a 25-year-old Webmaster with an Israeli telecommunications firm.

The story is in the new Folio, which also looks at the crossover prospects for VLife, the lifestyle glossy from Variety that is edited by Tom Tapp. (Via I Want Media)