Cosmo Israel is a start-up where Editor-in-chief Lea Kantor-Matarasso grapples with the big questions.
It's sometimes difficult to write with humor or tell stories about sexual escapades when 15 people have just been killed in a terror attack.
But amid the chaos, life does go on, and that's where the opportunity for Cosmo Israel lies. The same women who are worried about a terrorist striking a bus are also thinking about which dress to buy for a friend's wedding or whether to go on a second date with a new guy, says Kantor-Matarasso.
While overall reader reaction has been positive, some Cosmo Israel readers were confused by certain editorial choices. An article about self-tanning products struck me as odd since we're in the middle of the desert, and the sun shines 12 months a year here, says Revital Filmus, a 25-year-old Webmaster with an Israeli telecommunications firm.