Business 2.0 outsources

For the August "special global issue," the Bay Area-based Business 2.0 outsourced a section of the magazine to India. From USA Today:

"We could have found people who were willing to do it for substantially less" than the $2 a word 2.0 normally pays, "on the order of 25 cents a word," [editor Josh] Quittner says.

But because editors thought of the idea a bit late and deadlines loomed, they decided to go with a proven editor in India who put together a freelance staff. Result: The section came out just fine and ended up costing about half as much as it normally would.

Still, Quittner says outsourcing is no threat to jobs in the magazine world.

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