Ruben Keoseyan, the daily's managing editor, today was named Executive Editor. At the same time, Deputy Managing Editor Pedro Rojas is leaving La Opinión to take over El Diario La Prensa in New York. The press release on the new boss here follows:

LA OPINIÓN NAMES RUBEN KEOSEYAN AS
EXECUTIVE EDITOR

Veteran Journalist Takes Helm of Nation’s

Largest Spanish-language Daily Newspaper

Los Angeles, CA (September 15, 2004) La Opinión, the nation’s largest and most influential Spanish-language daily newspaper, has named Ruben Keoseyan as Executive Editor. Previously, Keoseyan served as La Opinión’s Managing Editor.

“My grandfather started this newspaper seventy-eight years ago with the mission to serve and inform the Los Angeles Latino community with the highest levels of journalistic integrity,” stated Monica Lozano, Publisher of La Opinión. “Over the past several years Ruben has demonstrated his leadership in the newsroom, his dedication to editorial excellence, and his ability to inspire the staff to do their best work.” Lozano continued, “Ruben exemplifies commitment and passion to our mission and we are confident that he will fortify and expand our coverage of the issues that impact the lives of Latinos.”

Keoseyan began his career as a journalist for Televisa, the largest television network in Mexico. Later he relocated to Santa Barbara, California where he conducted the Spanish-language simulcast of the 6PM news for KEYT, an ABC affiliate. Subsequently, Keoseyan served as News Director and Anchor for KSBY, an NBC affiliate, where he spearheaded the first Spanish-language newscast for Latinos in California’s Central coast.

"It is an honor and a privilege to take the helm of this great newspaper,” said Keoseyan. “We have an extremely talented newsroom and I look forward to solidifying our position as a must-read for Latinos. Whether it’s news about Southern California or from Latin America, entertainment coverage or advice on educational choices, our paper will provide the best coverage, in-depth analysis, and perspective that our community has come to expect from us.”

La Opinión has experienced unprecedented growth over the past several years; circulation has increased by 26% since 1999 and the most recent Scarborough readership study shows a 14% increase in readership in the past year to over 450,000 daily readers. In 2004, La Opinión combined forces with El Diario La Prensa to form ImpreMedia, the number one Spanish-language newspaper publisher in the US.

Keoseyan was born in Mexico City, Mexico. He holds a Bachelor of Science from Universidad Iberoamericana in Mexico City and a Masters degree from The American University in Washington, DC.