ClothesHoarse, the more fashion-obsessed of the two LA.com blogs, posts the news of an upcoming local magazine launch. Starting May 1, LA Mode—the self-proclaimed "voice of Los Angeles fashion"—will be stuffed into the community papers published by Brentwood Media Group. Those would be Westside Today, Palisades 90279, the Santa Monica Sun, the Beverly Hills News and West Hollywood View. Future newsstand sales are envisioned. Roger Muse is publisher of the Beverly Hill-based magazine and Rebecca Paiement is called Editor in Chief, but she's dropped on the website masthead below the managing editor and an editor-at-large.