The exact form that will fit with journalism standards is still being discussed, says San Francisco Chronicle managing editor Robert Rosenthal, but the paper will launch some kind of blogs "in the near future." The Chronicle would join its neighbor, the Contra Costa Times, which posts blogs about the newsroom by the editor in chief and on the Oakland A's baseball team. The New York Times and several other papers welcome staff blogs to varying degrees, and this story on the Knight Ridder wire says it's the coming thing for papers losing readers. "It's not a few lone wolves out there anymore," said Paul Grabowicz, new media program director at UC Berkeley's Graduate School of Journalism. "We're at that point in journalism, if we don't take chances, we won't survive."

Related: Cyberjournalist.net at the American Press Institute follows the trend and also keeps a roster of media-owned blogs and journalists' sites.