Enquirer muscles up in L.A.

The National Enquirer has gone British for a new chief of the Los Angeles bureau. David Gardner, who had been West Coast editor of Londonís Daily Mail, replaces Jerry George as the Enquirerís West Coast editor. Gardner tells the L.A. Business Journal that the bureau is also adding two veteran British tabloid reporters.

Gardner said the West Coast bureau will continue to cover celebrities, but with a harder edge.

"The Enquirer is going back to its core values of real stories, real investigations, reported in depth," Gardner said. "Itís not going to be about the color of Britneyís underwear or what sort of bag Paris Hilton is carrying."

Gardner likes British journalists because they are aggressive and steeped in tabloid culture, he says, but most of the bureauís 16 reporters will still be Americans.

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