Burson-Marsteller just announced that Fred Muir, formerly a reporter and editor at the Times, is taking over the Southern California office as "market leader" and managing director in the media practice. He had been running his own media and corporate communications firm, Fred Muir & Associates. He began in the PR business at Fleishman Hillard, where he was a senior vice president in the Los Angeles office for about a year before surprising his boss, Doug Dowie, by leaving in 2003 to go solo. Muir is married to Carol Schatz, president and CEO of the Central City Association. Burson is the PR firm that recently lost Jim Hahn friend Alan Arkatov and Antonio Villaraigosa friend Elena Stern (she is now VP of Government and Media Relations at Para los Ninos.) Burson represents the L.A. Area Chamber of Commerce and other local clients.
Fred Muir to Burson
More by Kevin Roderick:Standing up to Harvey Weinstein
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent PR stories on LA Observed:Ron Rogers, 72, public relations executive
Pulitzer winner Rob Kuznia explains his move to USC
LA Times brings on new chief flack from Obama White House
Henry Waxman joins son's PR firm in Washington
LA Times spokeswoman leaving for 'new adventures'
Doug Dowie tries to rebuild career after prison
Ex-KPCC VP Stanton lands in crisis PR
New ex-journalist PIOs in the District Attorney's office