Channel 7's digital advantage

On the first night of the recent Topanga Fire, when Eyewitness News went off the air to make room for the network, ABC7 viewers were directed to the station's parallel digital channel ABC7Plus to keep watching fire updates. This week's L.A. Business Journal says it was a sign of progress in local TV.

“It’s something we’d been considering trying for a long time and this seemed like an appropriate opportunity,” said [Bill] Burton, vice president of programming, advertising and promotions. “That night the story had grown to the point where there was interest in covering it a while longer, but it wasn’t big enough that it warranted pre-empting the network news like we did the next night.”

In addition to the high-definition version of Channel 7, KABC programs two additional over-the-air digital channels – one providing local weather radar and the other offering a mix of rebroadcast local and network news shows, some syndicated programs and a few infomercials. But on a high-interest local story like the first major wildfire of the season, ABC7Plus, also known as Channel 7.2, can provide the station with the flexibility of a 24-hour news network.

Though ABC has been among the most aggressive in promoting its digital and broadband offerings, its L.A. station appears to be one of the first to use part of its share of the digital spectrum as an extension of the primary channel.

Either Channel 7 gave its website a new design or it has been a long time since I've been there. I found a digital TV FAQ page, as well as a broad array of news in Spanish.

11:43 PM Sunday, October 9 2005 • Link
More by tag: Television
Email or share:
© 2003-2008   •  About LA Observed  •  Contact the editor
LA Biz Observed
3:48 PM Sat | This is not a great time to walk off your job, but does that mean much to the 80,000 SAG members who barely make any money as actors?
9:21 AM Sat | The new owner is Minneapolis-based US Bancorp, which suddenly becomes a much bigger player in California and Arizona.
Native Intelligence
TJ Sullivan | Without referencing its recent layoff, the Ventura County Star's editor says the suburban LA paper is now "more streamlined and, in many ways, much more efficient."
Deanne Stillman | We stripped the Indians of their ponies, and now we're doing it to ourselves.
TJ Sullivan | When the sun looks like that, there's a big fire somewhere regardless of whether we see or smell smoke.
Bill Boyarsky
Lee Abrams, Tribune Company's chief innovation officer, doesn’t seem too impressed with the Los Angeles Times. That’s the feeling I got when he appeared at the Los Angeles Press Club.
Jenny Burman
Seven or fifteen minutes from now I can definitively say I didn't hear the sound of sirens.
Here in Malibu
Talk about an off-topic post...
Sponsors
Jewish Journal logo
California Wellness Foundation
Playa Vista ad
Premium Blogads

 
Books, Blogs & Events

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google