Just hours after I posted below about the OC Register's Lakers blog, the Times sends a news release about the launch of a blog following the team on LATimes.com. From the release:

Co-authored by brothers Andrew and Brian Kamenetzky, Lakers Blog provides not only original reporting but also opportunities for lively interaction with readers. The Kamenetzkys are regular contributors to ESPN The Magazine and ESPN.com. Eariler this year they co-authored Fishing on the Edge, the autobiography of Mike Iaconelli, the bad boy of the bass fishing world, who won the Bassmaster Classic in 2003. Located at http://www.latimes.com/lakersblog, the Kamenetzky's web log offers a fresh take on the Lakers every morning, with updates throughout the day. This initiative, undertaken with the Sports Department of the Los Angeles Times, demonstrates the newspaper's commitment to being an innovator on the Internet, creating reporting positions exclusively for the web on hot topics.

I've queried the Times on whether the blog posts will be edited in advance and by whom. (The answer is yes, they are subject to editing in a joint effort of the Sports desk and the website.) The brothers' first posts are up, with a flurry of comments. I've corrected the release's misspelling of Kamenetzky, so that it will be right in the LAObserved database. And yes, it's unusual for a big paper like the Times to pay outside freelancers to write their blogs, but it's probably the coming thing.

© 2003-2009   •  About LA Observed  •  Email the editor
LA Biz Observed
4:03 PM Fri | CBS and ABC have far bigger fish to fry - namely whether their stations can get back the auto and retail advertising that fell off a cliff in 2009.
Native Intelligence
Jenny Price | Recycling!
Veronique de Turenne | And there's still time to take part!
Phil Wallace | Searching for answers after a third loss this year.
Deanne Stillman | Jihad and cash offers meet American soldiers during the Gulf War, and beyond.
Iris Schneider | After a tough year financially, the Museum of Contemporary Art put on a gala party to celebrate with 1,000 of its closest friends.
Jenny Burman
Thinking more about buying less.
Here in Malibu
Clear and cold this morning in Malibu.
Sponsors
Jewish Journal logo
The California Wellness Foundation
Playa Vista ad
Blogads

Blogads Los Angeles network

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google