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For its June 4 fundraising auction at the Skirball Cultural Center, PEN Center USA plans to let guests bid to have their name used in a writer's next novel or screenplay. It's been done before—notably by Stephen King—and isn't limited to human characters:
A winning bidder of a naming rights auction item can expect anything from a fictional character that shares their name and likeness to a science fiction / fantasy planet that is their namesake; the choice of specific naming rights parameters is determined by what each writer is willing and able to incorporate into their work.
We at LA Observed like it, and extend the same offer with a twist. Always wanted to be a big player in Hollywood? If you throw me enough cash, I will say that you were [allegedly] wiretapped by Anthony Pellicano.