LA Observed: Incredible shrinking TV Times

Incredible shrinking TV Times

Kevin Roderick • Bio • Email

Memo to the staff at the Los Angeles Times:

From: Stern, Sherry
Sent: Friday, June 02, 2006 8:20 AM
Subject: TV Times Changes

(Managers and supervisors: Please share this information with employees who do not have e-mail. Thanks.)

June 2, 2006

Fellow employees:

We're making changes in TV Times starting this Sunday. I wanted to share the information with you.

Ø The size of TV Times will be slightly reduced, to 8"x 10". In addition, TV Times will no longer include movie listings, late-night highlights or cable conversion charts. These listings are available online at http://www.calendarlive.com/tv. The Times will continue publishing the prime-time grid and other daily highlights in the Calendar section, Monday through Saturday.

Ø How will this affect advertisers? Minimally. Advertising rates will remain the same. Ad sizes will be slightly revised, and specifics are on http://adwise.latimes.com.

Ø How are we communicating the changes to customers? On Sunday, The Times will publish notes to readers in TV Times and on Page A3. In addition there will be a reader's note on Calendarlive and the website's TV landing page. Our Readers' Rep office will be responding to readers' calls and e-mails.

Please direct any customer calls about the changes to customer service at 1-800-252-9141.

Sherry Stern
Deputy Editor Features

How will this affect advertisers? What about readers? Sure, the book isn't very useful anymore with cable channels so variable by city and, within Los Angeles, by section of the city. The Times gave up the troublesome task of zoning the television guide awhile back. Still, one staffer says that 30% of Times readers still use the Sunday guide.

4:21 PM Friday, June 2 2006 • Link
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