The OC Post launches Aug. 21 as a six-day, full-color home-delivered tabloid that will feature many of the stories and columns that run in the Register, "but in a shorter, quick-read format." A staff of 20 will put it out. Register publisher N. Christian Anderson says in the paper that the Post is a response to surveys that show people want information about their community but are too busy to read a traditional paper or surf the Internet.

"They are very, very busy – a lot of them have young families – but they are interested in the community and want information about their community," he said. "We are designing a product that gives them a single source of information."

Tip to Romenesko