Going truly alternative

Rather than just fade away after it ceases printing on Friday, the Los Angeles Alternative plans to keep hope alive by publishing on the web. Not just a token presence, but the plan is to keep running some of the same feature writers and columnists and become "a Web-only hub for daily content that will continue to offer Angelenos a fresh, irreverent and non-corporate take on L.A. politics and culture," according to a press release from publisher Martin Albornoz. Next week they even plan to go with a fashion "issue," including a feature on t-shirts that promises "exclusive fashion shots of L.A.’s youngest and hippest trendsetters in their favorite T’s."

Friday's final print edition might be a keeper:

This Friday’s cover of L.A. Alternative will read plainly and simply “Print is Dead.” The text of every article and column will gradually fade to white halfway through to entice readers to read the rest online.

Yesterday: L.A. Alternative, R.I.P.