Going truly alternative

Rather than just fade away after it ceases printing on Friday, the Los Angeles Alternative plans to keep hope alive by publishing on the web. Not just a token presence, but the plan is to keep running some of the same feature writers and columnists and become "a Web-only hub for daily content that will continue to offer Angelenos a fresh, irreverent and non-corporate take on L.A. politics and culture," according to a press release from publisher Martin Albornoz. Next week they even plan to go with a fashion "issue," including a feature on t-shirts that promises "exclusive fashion shots of L.A.’s youngest and hippest trendsetters in their favorite T’s."

Friday's final print edition might be a keeper:

This Friday’s cover of L.A. Alternative will read plainly and simply “Print is Dead.” The text of every article and column will gradually fade to white halfway through to entice readers to read the rest online.

Yesterday: L.A. Alternative, R.I.P.

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
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Read the LA Times response to Los Angeles Magazine's piece
NYT thins more in Los Angeles, and the LAT hires locally
Oops: 6-year-old Betty Broderick story runs in LA Times*
More details on mixed use plan for LA Times buildings
Tribune doubles down on the whole Tronc thing
Tribune Publishing sending its IT jobs to India
Tribune Publishing slides toward parody
Sadly for LAT, this might be worst Tribune yet


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