Mark Saylor is leaving the entertainment practice at Sitrick & Company to launch his own crisis PR firm, Saylor Company. Saylor, the former entertainment desk editor in the L.A. Times Business section, signed on with Sitrick in 2005. Just last October, he added responsibility for the showbiz side of the office following the sudden departures of managing director Allan Mayer and Kelly Mullens. Here is Saylor's email that is going around town tonight:

I’m delighted to announce that I’ve launched Saylor Company, and will continue to provide strategic and crisis PR counsel, now under my own firm. This won’t be a traditional PR company but will build on my experience dealing with high-stakes situations in which communications are critical. My practice will include litigation support, international issues, entertainment, technology and a wide range of complex business matters.

I’ve wanted to run my own company for a long time and my early client roster reinforces my conviction that Saylor Company will flourish.

During my many years as a newspaperman, after riots, earthquakes and fires, we often thought of ourselves in the newsroom as the “masters of disaster.” As it turns out, this was a natural preparation for crisis PR work and I’ve never enjoyed the work and the challenge as much as I do now.

Working with Mike Sitrick was a great opportunity. Our firms will continue to collaborate on some projects.

Please note my new email address effective immediately:
xxxxxxx@saylorcompany.com

My cell phone remains the same: xxx-xxx-xxxx. I’m negotiating office space and will keep you posted.

Best Regards,

Mark

Last Monday LA Observed reported that Hollywood freelancer Ross Johnson was joining Sitrick's entertainment practice.

Previously in the PR category