Another Sitrick departure

Mark Saylor is leaving the entertainment practice at Sitrick & Company to launch his own crisis PR firm, Saylor Company. Saylor, the former entertainment desk editor in the L.A. Times Business section, signed on with Sitrick in 2005. Just last October, he added responsibility for the showbiz side of the office following the sudden departures of managing director Allan Mayer and Kelly Mullens. Here is Saylor's email that is going around town tonight:

Iím delighted to announce that Iíve launched Saylor Company, and will continue to provide strategic and crisis PR counsel, now under my own firm. This wonít be a traditional PR company but will build on my experience dealing with high-stakes situations in which communications are critical. My practice will include litigation support, international issues, entertainment, technology and a wide range of complex business matters.

Iíve wanted to run my own company for a long time and my early client roster reinforces my conviction that Saylor Company will flourish.

During my many years as a newspaperman, after riots, earthquakes and fires, we often thought of ourselves in the newsroom as the ďmasters of disaster.Ē As it turns out, this was a natural preparation for crisis PR work and Iíve never enjoyed the work and the challenge as much as I do now.

Working with Mike Sitrick was a great opportunity. Our firms will continue to collaborate on some projects.

Please note my new email address effective immediately:

My cell phone remains the same: xxx-xxx-xxxx. Iím negotiating office space and will keep you posted.

Best Regards,


Last Monday LA Observed reported that Hollywood freelancer Ross Johnson was joining Sitrick's entertainment practice.

Previously in the PR category

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent PR stories on LA Observed:
Ron Rogers, 72, public relations executive
Pulitzer winner Rob Kuznia explains his move to USC
LA Times brings on new chief flack from Obama White House
Henry Waxman joins son's PR firm in Washington
LA Times spokeswoman leaving for 'new adventures'
Doug Dowie tries to rebuild career after prison
Ex-KPCC VP Stanton lands in crisis PR
New ex-journalist PIOs in the District Attorney's office
Previous story: Radio Antonio

Next story: Editor's Dozen: Jan. 21-27


LA Observed on Twitter