Morning Buzz: Tuesday 3.27.07

Toddler was in a car in South L.A. Monday when another car pulled up and a gunman began firing. Breeze

Gov. Arnold Schwarzenegger has given large raises to 49 state administrators, with his cabinet secretaries getting 23% boosts. LAT, DN

Jimmy Delshad will be sworn in as mayor of Beverly Hills this evening with a ceremony expected to draw as many as 1,000 guests. DN

Mayor Villaraigosa and others need to do more, they say in the Daily Journal's lede story. Daily Journal

John Stodder blogs about the brouhaha from the PR industry ethics vantage point, and on the PR website Strumpette Stodder's former boss Doug Dowie expands on his earlier email to LA Observed.

Pappas Telecasting is reviewing strategic options for its holdings, including the local Spanish-language station operated by Azteca America. LAT

The Times devotes an Op-Ed slot today to Sandra Tsing Loh writing about the blogosphere reaction around the death of her friend Cathy Seipp.

He was at KABC during most of the 1990s and will take the late-night slot formerly filled by Mr. KABC. Tilden was a morning host at KZLA until the country music station changed formats last summer. LAT

ERS News by local investigative producer Eric Longabardi and Roger Scott says its goal is to "utilize the talents of its journalist creators and contributors to bring the public stories that can't be found anywhere else. We will take the high road when we can, but we won't be afraid to report on stories that maybe Walter Cronkite never would have touched."

The gang intervention counselor takes calls from gang members, families and USC coach Pete Carroll during his midnight to 2 am weekend show on FM 100.3. WitnessLA

At the same time that officials are weighing whether to help untangle the Westside by switching Pico and Olympic into one-way boulevards, Santa Monica is considering a plan to purposely hinder traffic flow on another key east-west route. But Ocean Park has had trouble with pedestrian fatalities. SM Lookout

Fishbowl LA does a Q-and-A with Denise Hamilton, whose new collection, Los Angeles Noir, has been published by Akashic Books...Veronique de Turenne, the book critic for NPR's 'Day to Day', reviewed Ann Cummins' new novel, Yellowcake, on yesterday's show.