Tim Swanson, who has been the west coast bureau chief of Premiere and a writer for Variety, will blog about "the worlds of film, music, television, and the digital industry" for the website of the forthcoming biz magazine Portfolio. His book, A Lifestyle Is a Terrible Thing to Waste, is about HBO’s "Entourage" and will be published in the fall. Felix Salmon will be Portfolio's financial blogger and Lauren Goldstein Crowe will handle fashion. The soon-to-launch mag has already hired locally Amy Wallace and Claire Hoffman from the L.A. Times.