The Wall Street Journal and USA Today will report slight bumps up in circulation next week, but the Orange County Register will be down more than 5%, Editor & Publisher says. The San Diego Union-Tribune and San Jose Mercury News will also report big drops in the new round of circulation numbers, and the New York Times is preparing analysts for "circulation declines at our properties, slight declines to mid-single digits," E&P reports. No word yet on the LAT, though publisher David Hiller claimed chirpily this week that more eyeballs than ever are reading his paper's content. Now if he can just figure out a way to make money off that, since fewer people are paying for his content since, oh, about the 1970s.