More bad print numbers

The Wall Street Journal and USA Today will report slight bumps up in circulation next week, but the Orange County Register will be down more than 5%, Editor & Publisher says. The San Diego Union-Tribune and San Jose Mercury News will also report big drops in the new round of circulation numbers, and the New York Times is preparing analysts for "circulation declines at our properties, slight declines to mid-single digits," E&P reports. No word yet on the LAT, though publisher David Hiller claimed chirpily this week that more eyeballs than ever are reading his paper's content. Now if he can just figure out a way to make money off that, since fewer people are paying for his content since, oh, about the 1970s.

More by Kevin Roderick:
John Severson, 83, founder of Surfer magazine
LA Observed Notes: 60 Minutes, selling the Coliseum and more
Gil Cedillo, Nick Melvoin win LA runoffs*
LA Observed Notes: Baca goes down, LAX shuffle, media moves
LA Observed Notes: Big TV news, media moves, obits and more
Recent Newspapers stories on LA Observed:
Read the LA Times response to Los Angeles Magazine's piece
NYT thins more in Los Angeles, and the LAT hires locally
Oops: 6-year-old Betty Broderick story runs in LA Times*
More details on mixed use plan for LA Times buildings
Tribune doubles down on the whole Tronc thing
Tribune Publishing sending its IT jobs to India
Tribune Publishing slides toward parody
Sadly for LAT, this might be worst Tribune yet


LA Observed on Twitter