Blogosphere

Willow Bay to Huffington Post

The former CNN and ABC Good Morning America/Sunday anchor will be a HuffPost editor at large overseeing the site’s new Living Now section and help shape overall content. Release after the jump.

THE HUFFINGTON POST NAMES WILLOW BAY EDITOR-AT-LARGE

New York, NY – May 31, 2007 – The Huffington Post, a leading news and opinion site, today announced that author and broadcast journalist Willow Bay joins the company as an editor-at-large. Ms. Bay will oversee the site’s new Living Now section -- lifestyle coverage featuring The Huffington Post’s signature mix of breaking news and real-time commentary. In addition, Ms. Bay will also help shape the site’s recent content expansion beyond its noted politics coverage, on the business, media and entertainment pages.

"With her sharp reporting skills, diverse resume and incredible life experience, Willow Bay is a terrific addition to The Huffington Post,” said Arianna Huffington, editor-in-chief of The Huffington Post. "Willow is the ideal person to supervise the site’s coverage of how people live today, bringing to the table a combination of journalistic rigor, cultural sophistication and down-to-earth warmth. She adds not only her expertise as a journalist, but also her business acumen during this exciting next step in the evolution of The Huffington Post as a media brand.”

The Huffington Post recently dramatically expanded its coverage with five new sections: Politics, Media, Business, Entertainment and Living Now. The sections feature more bold news headlines, new contributors and an improved design -- all delivered with the sharp attitude the site has become known for. Each section features breaking news and exclusives throughout the day, and a group blog where leading opinion-makers react to the hot topics of the moment in real-time.

Irreverant and informative, the Living Now section takes on the wide-range of issues shaping how people live today, including health, travel, money, parenting, relationships, food and wine, fashion and style, and sustainable living. The Media section surveys the business with a focus on media personalities and includes the popular “Eat the Press” column. The Entertainment section combines both highbrow and lowbrow takes on the industry. The Business section features breaking stories and boldface names.

With 15 years experience, Ms. Bay has covered sports, business, breaking news and entertainment as a both a reporter and anchor. A versatile journalist, she has interviewed many influential figures, including Presidents Bill Clinton and George W. Bush, Bill Gates and Oprah Winfrey. Ms. Bay is executive producer and host of Lifetime Television’s Spotlight 25. Prior to that, Ms. Bay was anchor of CNN Moneyline, ABC Good Morning America/Sunday and was a contributing correspondent for ABC, NBC and MSNBC.

In addition to her on-air work, Ms. Bay has harnessed her reporting skills to help parents raising children in today’s media-saturated society. Concerned about the effects of the barrage of news and adult information on young children, Ms. Bay wrote, “Talking to Your Kids in Tough Times: How to Answer Your Child’s Questions about the World We live In (Warner Books 2003).”


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