Remember all the free publicity that obscure weekly Pasadena Now got for saying it would out-source local reporting jobs to India? Well, now the paper has an ad on Craigslist for a reporter who would actually be local.

Full time lead reporter wanted for daily online community newsmagazine, Pasadena Now (www.PasadenaNow.com). More than anything, we need a reporter who is a self starter and works to dominate local news coverage with scoops and thorough, professional reporting. Qualified applicants should be personable, flexible, aggressive, and hard working as well as be able to write hard news and feature stories in addition to being familiar with AP style. Expect to cover breaking and daily stories. Some night and weekend work may be needed to cover special stories. Photographic skills a huge plus. Willingness to speak on camera (video) also a huge plus. Pasadena is an unusually diverse, fast-growing city of 140,000+ with more culture, education, and fascinating people than most cities ten times its size. Email resume, sample stories and other media work to the attention of James Macpherson at xxxxxx@xxxxxx.

And now I'm part of the PN hype machine.