Pinkberry's legal jam

Pinkberry's popular frozen concoction isn't yogurt in the eyes of the law in California, but the makers would like to fix that. Alexa Hyland in today's Daily Journal chronicles the back and forth:

To market their product legally as frozen yogurt, Pinkberry has been working with a dairy science expert from California Polytechnic State University, San Luis Obispo, potentially to change their original dry mix formula and the manner in which it is manufactured.

The main issue of contention for Pinkberry and its lawyers is a provision in the California Food and Agricultural Code statutes that requires the product to be pasteurized at the plant where it is processed and packaged.

In May, lawyers from the company issued a letter from their expert to the department stating the pasteurization process compromises the product quality - its signature tart taste.

[snip]

The company has removed all references to frozen yogurt from its marketing materials, and its Web site describes the product as "chilly bliss, honest food and dessert reinvented." The site also posts a message to consumers: "As some of you are aware, claims have been made recently about the nature of our products. ...We are, of course, investigating these claims and look forward to being able to demonstrate the quality of our product."

Story is behind the Daily Journal pay wall.


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Law stories on LA Observed:
Kumar vs Smith: the political power in a name
Federal judge in LA files for Chapter 7 bankruptcy
Here's an idea: old media should be allowed to collude
Proposition 8 ruled unconstitutional *
Verdict reached in trial where media was kicked out

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
LA Observed on Twitter and Facebook