Heather Armstrong, famously fired in Los Angeles for blogging before she moved to Utah and became better known for revealing intimate details of her life as Dooce, talks in the Wall Street Journal about being a mommy blogger and dealing with the vitriol of hateful comments.
The 32-year-old at-home mother's irreverent, occasionally profane and often hilarious musings on prosaic topics from potty-training to postpartum depression have propelled her blog, Dooce.com, to No. 59 among the Web's top 100 blogs, according to Technorati, a blog search engine. The Salt Lake City resident enjoys enviable influence and enough ad revenue that her husband Jon quit his job in 2005 to manage advertising for Dooce (rhymes with moose).
Most Web diarists, for example, are too reserved to report, as Ms. Armstrong does, that she's "married to a charming geek," had "lived life as an unemployed drunk" for a while, or landed briefly in a mental hospital for postpartum depression. Some mommy-bloggers find her cursing and vulgarity offensive. But it's that outrageousness, humility and raw honesty that also feed her bond with readers, making her dominant in an emerging Web sector Mr. Blackshaw calls "The Power Mom."