The trade paper unveiled "a wholesale overhaul of its iconic brand," and it goes beyond just the design. Here's how The Hollywood Reporter itself explains it: "...a redesigned look and format for its print and digital publications, a revised editorial approach, expanded range of coverage and analysis and new industry data exclusive to THR-parent The Nielsen Company." The new stuff includes the Hollywood Live Feed blog, billed as reporter James Hibberd's "daily take on television ratings, news, video, analysis and Q & As with TV titans."