Sam Zell

Mr. Innovation blogs again

My favorite part of Lee Abrams' latest pearls of wordiness emailed to Tribune's weary innovators is this, from Romenesko:

Using my favorite music analogies--Imagine Newspaper CONTENT is a major artist. Currently they are performing in a old but reliable venue. What happens if the artist (Content) moves into a new super venue? Fans will love it--the music (content) will sound clearer...better seats...etc...If you create anew venue (look) and you do it RIGHT, people will love it. Not unlike a new baseball park. The old one was comfy, but the new one is amazing---attendance goes up. Fans love it. A lot of newspapers need to build that new park for the fans. Then there are the lights at Wrigley thing. Well, from what I can tell, Wrigley sells out EVERY night game.

Really earning your paycheck now, Lee. I'm equally inspired by this passage:

I think if you change/evolve impactfully (i.e. so the mainstream actually notices), here's what I think you'll find:

2% Pissed off (and they will ALL call--appearing that EVERYone is upset. But if you have 100,000 readers or viewers, and 1000 call--that's 1%. If 100 call...well you get the idea)
70% Excited and Happy
28% Interested and will give it a shot (mostly NON current readers)
0% Unaware that there's anything going on.

*WHEN NOT TO CHANGE: If circulation/ratings are trending UP, maybe a good idea to stay put.

That's enough. You get the idea.

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Sam Zell stories on LA Observed:
Sad but true: Sam Zell writing a book called 'Gravedancer'
New CEO named at Tribune, old publisher at Times
Tribune exits bankruptcy after four years, ending Sam Zell era *
Judge says he will OK Tribune's plan for ending bankruptcy
Finally, some good Sam Zell news
Zell throws a hundred grand Karl Rove's way
Times employees' suit over Zell deal officially wrapped
Tribune has paid $231 million in bankruptcy fees so far
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