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New L.A. Times magazine, not like the old one
TellZell.com got hold of the Powerpoint presentation for the new magazine that will replace the old Los Angeles Times Magazine, and it looks like pap. The mission statement:
Loving L.A. / Celebrating L.A.
Scratch the surface and L.A. is the city of surprises, diversity, style, culture, in the forefront of life.
L.A. is the center stage and the world is watching
L.A. is the city with the swagger of confidence. Where success is celebrated.
L.A. is the city where anyone can be. And live the life of possibilities.
Pretty peppy, people. The top of the masthead remains as previously reported: Annie Gilbar as editor and Rip Georges as creative director. The roster of contributing editors contains a surprise, given the general sneering directed at the proposed magazine from within the Times: City Council President Eric Garcetti has lent his name, as have Carrie Fisher and Kathy Freston. The Fall Fashion Issue is promised to land in Sept. 7.
© 2003-2008 • About LA Observed • Contact the editor
| The new owner is Minneapolis-based US Bancorp, which suddenly becomes a much bigger player in California and Arizona.
| Forget plastics, the real action these days is arranging going-out-of-business sales.
| Without referencing its recent layoff, the Ventura County Star's editor says the suburban LA paper is now "more streamlined and, in many ways, much more efficient."
| We stripped the Indians of their ponies, and now we're doing it to ourselves.
| When the sun looks like that, there's a big fire somewhere regardless of whether we see or smell smoke.
Lee Abrams, Tribune Company's chief innovation officer, doesn’t seem too impressed with the Los Angeles Times. That’s the feeling I got when he appeared at the Los Angeles Press Club.
Seven or fifteen minutes from now I can definitively say I didn't hear the sound of sirens.
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