She's getting $50,000 to make nice and sit in the KTLA Rose Parade booth with Bob Eubanks again, says columnist Frank Mickadeit at the Register.

A couple of weeks ago, longtime parade telecast producer Joe Quasarano called Edwards out of the blue. "We're wondering if you'd like to return to the parade," he said. The three went to lunch in Studio City – Stephanie continued to live in the Valley – and [station VP John] Maczulski said, "We think we just maybe jumped the gun," Edwards recalled yesterday.

Maczulski heard what you folks had been trying to tell his predecessors: That Bob & Stephanie were a tradition and seen as a team. "Comfort food" on New Year's morning is the way, she puts it.

Stephanie got a two-year contract for $50,000 a year – that amount she asked for because it was what she'd heard Bob made. "They said, 'Stephanie, if you need $50,000, you shall have $50,000.' I almost fell down."

"I'm very moved and humbled by this," she told me.

Here was Tuesday's news that Edwards has accepted an invitation to come in out of the cold and work the parade for KTLA again.

More: Television
© 2003-2009   •  About LA Observed  •  Email the editor
LA Biz Observed
4:03 PM Fri | CBS and ABC have far bigger fish to fry - namely whether their stations can get back the auto and retail advertising that fell off a cliff in 2009.
Native Intelligence
Jenny Price | Recycling!
Veronique de Turenne | And there's still time to take part!
Phil Wallace | Searching for answers after a third loss this year.
Deanne Stillman | Jihad and cash offers meet American soldiers during the Gulf War, and beyond.
Iris Schneider | After a tough year financially, the Museum of Contemporary Art put on a gala party to celebrate with 1,000 of its closest friends.
Jenny Burman
Thinking more about buying less.
Here in Malibu
Seriously -- turn out the lights.
Sponsors
Jewish Journal logo
The California Wellness Foundation
Playa Vista ad
Blogads

Blogads Los Angeles network

Get RSS Feeds
of LA Observed
LA Observed publishes several Real Simple Syndication feeds for easy scanning of headlines. If you wish to subscribe to a feed, most popular RSS readers will do it for you. You can also enter the web address from the XML button below or click on a specific feed. For more help with RSS, try here or here.




Add to Google