New low in news ad placement

Franklin Avenue's Michael Schneider was stunned when Channel 2 traffic reporter Vera Jimenez described last week's fire-caused snarl in Sepulveda Pass, then segued to her test drive of a Lincoln MKS — with video of Jiminez inside the car and praising its virtues. I guess you won't be surprised to learn that Southern California Lincoln dealers sponsor the morning traffic on Channel 2. Schneider finds the evidence on YouTube. (Oops, the video is "no longer available."


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Television stories on LA Observed:
Transferred Miramonte teachers wait - and learn to sew
KNBC 'live-tweeting' the run-up to '92 riots
'20/20' drives down Sunset Boulevard, talks to celebs
A sour prognosis on KCET's future
Dick Clark, TV music pioneer was 82 *
Previous story: Archives day

Next story: Dissing the Times from the road

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
LA Observed on Twitter and Facebook