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KDOC, Orange County's only commercial TV station, has dropped its morning news show "Daybreak OC." From the Orange County Business Journal report:
The move comes a year after KDOC launched “Daybreak OC” as a local morning news show to compete with a handful of similar shows produced in Los Angeles.In August, KDOC pushed the show back from 6 a.m. to 10 a.m. to stand out from the pack of Los Angeles morning shows.
A lack of advertising led to the show’s demise, according to Bert Ellis, owner of KDOC-TV.
“We have tried to provide a voice for Orange County with ‘Daybreak OC,” he said in a statement. “Unfortunately, the L.A. advertising market has declined precipitously and is just too weak to support ‘Daybreak OC,’ which is an extremely expensive proposition for our station.”
KOCE, the PBS station, still produces “Real Orange” daily and “Inside OC" weekly.
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