Bad circulation numbers for the L.A. Times, the mayor steps out with Lu Parker, new controversy around David Lizarraga and a media apology — plus more after the jump, of course.

From the weekend at LA Observed:
So L.A.: Designing for sale and show
Adam Goldberg hates things about L.A.
Movie premieres moving Downtown?
LAPD's anti-death penalty writer
What's in a byline?
Details of Polanski's 1977 rape
Mitrice Richardson possibly sighted

• Publisher Eddy Hartenstein was right about the L.A. Times losing a bunch of circulation — down 11% daily to 657,467 — but the San Francisco Chronicle (-25%) is in freefall. The LAT is still fourth in the U.S., but with less than a third the print readers of the Wall Street Journal. On Sundays the lat IS #2, with 983,702, a drop of 6.76%. Editor & Publisher, Romenesko, Mark Lacter
• Expect staff changes in the mayor's office and a new image for Villaraigosa, says Rick Orlov. DN
• Yes, the mayor is still dating Lu Parker &mdash he tweeted that they were at the U2 concert together at the Rose Bowl. Twitter
• David Lizarraga, who rose to prominence through the Eastside powerhouse Telacu, is proving to be divisive as president of the U.S. Hispanic Chamber of Commerce. LA Business Journal
• Sharon Harper, L.A. County's second-highest-ranking employee, took steps to secure a county job for her future son-in-law that paid nearly $1,000 more a month than the position called for, according to a confidential audit. LAT
• City Attorney Carmen Trutanich schmoozed Steve Lopez over cigars. LAT
• Celeste Fremon apologized by blog to Joel Rubin of the Times, for something she said about his coverage of the LAPD chief's derby. Witness LA
• Jon Regardie's guide to "the imaginary haunted house that will be up at City Hall this week." Downtown News
• Conde Nast's layoffs hit Women's Wear Daily on Friday and claimed West Coast market editor Leila Baboi, who's also an up-and-coming stylist. Style Section L.A.
• The Southern California Institute of Architecture is considering ditching its current campus in the Downtown Arts District when its lease is up in a year. DT News
• The Times' website offers a panoramic view of the new LAPD headquarters, which opened formally on Saturday.
• Manohla Dargis found the spectacle of aging stars signing memorabilia in Burbank "surreal, fascinating, unsettling." NYT
• The Hollywood Reporter today launches its microsite for coverage of the Hollywood awards season. THR
• Alan Pavlik stumbled out Sunday morning to find the apartment across the courtyard very much on fire.
• Whoa, they are really anal about time cards at the San Gabriel Valley Tribune. Gary Scott
• John Horn of the LAT, Michael Tritter (Senior VP of Interactive Marketing for Warner Bros.) and Dan Harmon (creator of NBC’s “Community”) guest with Kim Masters on "The Business" at 2:30 p.m. on KCRW.
• W.A. "Bill" Kamrath, a longtime journalism teacher at El Camino College, died at age 89. Breeze