South Bay

Seeking a bit more love for El Segundo

el-segundo-signs.jpgEarlier this month, the Los Angeles Times did a story on the LAX-adjacent city of El Segundo becoming a trendy office location. It's got the ocean, a small-town feel west of Pacific Coast Highway, and plenty of jobs in big companies. I thought the story was fine, but some fans took umbrage at the line that El Segundo "has begun to attract a variety of creative businesses that might once have looked down their noses at the humble burg of 17,000 residents." Writes the scientist-blogger Bad Mom, Good Mom:

I've written many times about my affection for my daytime hometown of El Segundo. But I take exception to the categorization that my work--and that of my colleagues--is not "creative".

I was so mad to read a LAT columnist describe ES as "lily-white", I didn't trust myself to blog about it at the time. Take a look at the school demographics. Take a look around at lunch-time. Not only is the town diverse, but the dining parties are diverse. That is, friendships form over shared interests beyond superficial ones of race.

Can't we just all get along? I recommend BM/GM's past writing on El Segundo, especially her observations of the oil tankers maneuvering out in the bay.


More by Kevin Roderick:
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