Traffic building the Patch way: UFOs and plenty of them *

Ordinary skywriting turns into a headline and story about UFOs in Laguna Niguel, with a bunch of related links for past local stories about — UFOs. The comments go biblical, of course.

The story and headline have since been toned down, a bit.

* Next day update: Jim Romenesko digs in a little bit more, finds the author has ties to the National Enquirer and Star.