The trolling hits of the Los Angeles Times Festival of Books at USC this weekend were three guys in Trojan colors — they said they were students — who were selling t-shirts mocking the admissions cheating scandal rocking the school. "In on merit," read the student entrepreneurs' shirts, a dig at the reports that some parents have been buying their kids' way into USC. The merch looked to be selling fast at 15 bucks a pop on Saturday; I didn't see them around the campus on Sunday afternoon. My tweet about the shirts drew more than 400 likes on Twitter and 100-plus retweets, so they are on to something.
It could have been worse for USC, message-wise. The students could have also fashioned t-shirts making fun of the yacht owned by USC trustee-in-chief Rick Caruso, the shopping center magnate, on which the most prominent student cheater in the news to date was spotted enjoying a good time in the Bahamas during spring break.