BuzzFeed goes vertical in Hollywood

The fast-growing social web site BuzzFeed today launched an entertainment section. "Most exciting announcement of my career," LA bureau chief Richard Rushfield says on Facebook. He chronicles the launch on the site:

Hollywood is the greatest show on Earth.

Nowhere else do art, commerce and pop culture intersect with such wild abandon. Every day, agents who think they're gangsters wheel and deal for starlets who think they're Mother Teresa. The motels of Burbank overflow with mothers shopping their toddlers for stardom, while politicians, potentates and the Dalai Lama swing through town every week to kiss the rings of the mighty....

We pledge to never forget that the story of entertainment should, above all else, be entertaining. We will take the fun side of Hollywood very seriously, and have a lot of fun with the serious side. We're obsessed with the shows and films, the events, the award extravaganzas; the stars in loaner diamonds, the assistants who keep the secrets, the wizards of stage blood and the master thespians, fallen idols, and strivers desperate for just a moment on the screen; the on-set schoolhouses and the agency mailrooms, the premieres, the commissaries, the coffee houses filled with aspring screenwriters. These are our people; this is our playpen. This is the full carnival in all its gaudy neon glory.

BuzzFeed Entertainment

Previously on LA Observed:
BuzzFeed expands into Hollywood in a big way

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