Los Angeles Magazine snags Carlos Slim for new video series*

Los Angeles Magazine continues to get its web act together. The newest original content is a video series, Big Shots, to be hosted by Giselle Fernandez, the former network reporter and KTLA news anchor. The plan is for her to sit down every other week for a conversation with an influential businessperson, philanthropist, politician, or cultural leader. Not all will live in Los Angeles—starting with Carlos Slim Helu, the Mexican telecom and media titan who tops the latest Forbes list of world's richest billionaires. He was in town to attend the Milken Institute Global Conference. According to the magazine, Slim and Fernandez discussed "the digital future, how he thinks technology is shaping society today, why philanthropy is the key to a happy life, and what he likes most about L.A."

“BIG SHOTS with Giselle Fernandez” is part of the magazine’s continuing CityThink effort to showcase the diverse voices of Los Angeles and the personalities who leave their imprint here. Think of it as CityThink TV. The series premiere builds on the momentum of the past year, which saw Los Angeles earn its third National Magazine award in its history, celebrate the relaunch of, which has since seen unique visits increase by 150%, and the promotion of Editor-in-Chief Mary Melton, adding the title Sr.VP of Emmis Communications overseeing all titles to her resume.

The Carlysle group's David Rubenstein is next on tap for the series, which will live on the magazine's CityThink page. Fernandez' website calls her a "five-time Emmy award winning journalist, producer, film maker and Latin media marketing entrepreneur." [* Update: I deleted a bio graf from her site. Out of date, apparently.]

More by Kevin Roderick:
'In on merit' at USC
Read the memo: LA Times hires again
Read the memo: LA Times losing big on search traffic
Google taking over LA's deadest shopping mall
Gustavo Arellano, many others join LA Times staff
Recent Magazines stories on LA Observed:
Mary Melton exits as Los Angeles Magazine sold
Media notes: Nikki Finke going to Harvard, local Ellies and more
Janice Min leaving THR, Matthew Belloni upped
Read the LA Times response to Los Angeles Magazine's piece
LA Magazine says editor Davan Maharaj is what's wrong with the LA Times*
Brian Lowry to CNN and more media notes
How TMZ and Harvey Levin get the dirt
LA's breast fixation and more greatest hits from Los Angeles Mag