New sports biz website in town

field-of-green-grab.jpgThe Fields of Green is covering the money side of sports, with David Carter of the USC Sports Business Institute as the featured columnist and key player. Stories up on opening day include a look at the federal tax bill for MLB, NFL, and NBA players ($3 billion), the athletes with the biggest tax bite, your odds of winning $100,000 by predicting the Rams' schedule, and the question you were probably already asking: "Is Tiger Woods Still Television's Most Important Athlete?"

From the flackage:

A groundbreaking collaboration between the USC Marshall School of Business’ Sports Business Institute and the USA TODAY Sports Media Group will create a first-of-its-kind online platform for daily content covering the business of sports, both organizations announced. Fields of Green ( will offer vital analysis of breaking news, current events and ongoing topics in the sports industry through curated blog posts, original columns and multimedia such as slideshows, infographics and video. With contributors including c-level executives across the industry and experts in the field, the new site will profile the convergence of sports and entertainment as well as the latest media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world. “We are so pleased to be working with the USA TODAY Sports Media Group. Fields of Green brings something completely new to the table: timely, incisive analysis of issues in sports from a business perspective,” said David Carter, executive director of the Sports Business Institute and a national authority on sports business and strategic marketing. “It’s a niche that no one else is filling, and a tremendous opportunity to shed light on the developments driving the sports business industry today.” Housed at USC Marshall, the Sports Business Institute is a multi-faceted center focused on understanding and furthering the sports business industry primarily through applied research, student-led consulting assignments and sports business events. In addition to providing comprehensive global analysis of the industry, the Institute develops future industry leaders through its research and strategic partnerships. “Fields of Green will leverage our position as the top source of sports news and information in the country to expose a broad audience to the USC Sports Business Institute’s cutting-edge insight and seasoned analysis,” said Dave Morgan, president of the USA TODAY Sports Media Group. “The synergies between us make our two organizations a solid match.” Built on the USA TODAY Sports Media Group’s unique ability to deliver the necessary platform and key administrative, technology and sales functions, Fields of Green will rely on the Sports Business Institute to populate its content, which will also feature longer, in-depth pieces examining relevant issues from multiple vantage points. “The breadth of expertise represented by both the Sports Business Institute and the USA TODAY Sports Media Group is impressive,” said James G. Ellis, dean of the USC Marshall School of Business. “By joining forces to create Fields of Green, these organizations will continue to redefine the sports business landscape, both nationally and globally.” Serving an audience ranging from sports industry professionals to sports consumers, Fields of Green is poised to become an influential thought leader in an otherwise crowded sports media space.

Morgan is the former sports editor at Yahoo and elsewhere who previously had been at the LA Times sports section.

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Sports stories on LA Observed:
Volleying with Rosie Casals
Sometimes the experience doesn't have to be televised
A bout last night
Tracking the distant signals of the Dodgers
Last hurrah
Overheard at the BNP Paribas Open tournament in Indian Wells
The greening of tennis
First-stringers in tennis


LA Observed on Twitter