Hang in there, the Apple hype is almost over (this time)

LA Observed file photo outside the Apple store in Palo Alto last summer.

The buildup of anticipation for Tuesday's announcement by Apple about new iPhone models and a wearable computer dubbed an iWatch — with a likely role for U2 in the rollout for media and Apple fanboys — is reaching the usual level of ridiculousness. Walt Mossberg, the former Wall Street Journal tech columnist now writing for Re/Code, sort of parodies the hype and sort of joins in outside the Apple store in downtown Palo Alto. Needs the sound on:

Gotta love it: Walt Mossberg at Apple the night before the big event. Re/Code https://t.co/F9jEiuq9Go

— Katie Boehret (@KatieBoehret) September 9, 2014

Apple.com is milking the free pre-event hysteria for all it's worth. This is the splash page on the company website right now:

One way to look at it: Prices for the iPhone5 should drop soon after Tuesday's party in Cupertino.