It looks like Distinction, the upcoming magazine from a newly created arm of the L.A. Times advertising department, is signing up actual editorial types. From the Daily Dish in the New York Daily News (bottom of the column):

Former W magazine celeb profiler Merle Ginsberg has landed on her feet - as society editor at Distinction Magazine, an upscale lifestyle mag to be launched by the Tribune Company in September. "Nobody has paid enough attention to the Brooke Astors and Nan Kempners of Los Angeles," says editor-in-chief Laurie Pike.

Ginsberg had recently left W after 11 years there as entertainment editor. (Via I Want Media)

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