Kid gloves in the Valley

The Daily News is out with another of its occasional softball features on Bert Boeckmann, the Valley car dealer and major advertiser who helped the paper secretly bankroll the early stages of the secession drive a couple of years ago. This time, we learn in the headline (at least on the Web) that he is a "tireless philanthropist, political potentate and very fierce competitor." He is also too polite to interrupt the interview for a call from Arnold Schwarzenegger, proof of "both his power as a businessman and his old-fashioned values."

This attention to customer service and detail has served Boeckmann well over his half century in the car business.

OK then. On Sunday, though, the DN had a creative package using census data to look at the Valley's ethnic makeup. The #2 nation of national origin, after Mexico, was Germany. The main story and sidebars are online but I couldn't find the chart with all the good stuff.

1:33 AM Monday, August 18 2003 • Link
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Pot, meet kettle: Catering to special interests is presumably acceptable when the insititution being pimped is the Daily News and the special interest is its largest advertiser...

Posted by: Michael at August 18, 2003 04:43 PM

Don't miss the glossy magazine tribute to Boeckmann in today's Daily News. At least this one was labeled advertising -- though why even bother given the news-side preview they ran the day before?

Posted by: ExHerald at August 19, 2003 09:56 AM
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