Distinction's demos are off

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The mailing list for Distinction, the magazine from Angeles Publications -- which is the Los Angeles Times ad department in disguise -- is supposed to be the 50,000 highest-income households in L.A. and Orange counties. The target demo is women who shop. So how did the premiere issue show up in the mail of an 80-something retired aerospace engineer on a fixed-income in Northridge? He tried to make sense of the cover on ex-supermodel Lisa Taylor Jones then tossed it. When I found it in the trash, he wondered: "Yeah, what is that?"

The issue, by the way, has an short article on Joan Didion's new book, a feature on the Los Angeles Institute for the Humanities ("L.A.'s most exclusive intellectual salon") and extensive coverage of the engagement party in Laurel Canyon for Todd Traina and Katie Orr. He's a producer and partner with Ashton Kutcher in Dolce, she's an actress. Why the story? Not clear, but they are society enough that George Christy also wrote about the happy couple in San Francisco's Nob Hill Gazette -- and that's now two George Christy mentions here in a week. Weird.


More by Kevin Roderick:
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