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Since blogging about The Office almost two months ago, I've wondered how Aleks Horvat's venture to rent work tables in a communal space to writers is faring. Turns out the chance to type away on Aeron chairs next to other laboring scribes in Brentwood hasn't proven all that enticing, Paul Brownfield writes in today's LAT Calendar.
Inside, business was slow, but Horvat, looking like a screenwriter (khakis, Nike Presto running shoes) seemed not to be worried. The Office could catch on, given time — not just with film and TV people but with students and other professionals — and that would create the need for more Offices: in Hollywood, in the Valley...You are asked to turn your cellphone to vibrate. On one of the bamboo-papered walls are the words "It was Written Here." Underneath this sign will go the names of the movies and TV series and books created at the Office. Thus far, the wall is blank.
But hey, Brooke Shields wrote the first words of her forthcoming book on postpartum depression there.
Horvat must have a great publicist. The Times' Calendar section has written about the Office twice this year. The first time, on Feb. 26, should have been enough.
Posted by: Anonymous at April 27, 2004 05:30 PMA common error for newcomers to The Times. None of the editors actually read the paper, let alone remember what ran the day before, let alone two months earlier.
There was a time, not too long ago, when the same story ran (in slightly different form) on two facing pages of the same issue.
When I was working for a regional edition some years ago, I had a story on Thursday; the same subject matter, addressed by a different writer, ran the next day.
Posted by: Todd Everett at April 27, 2004 09:27 PMTodd Everett is so on the money it's amazing. I've noticed re-runs of stories about the exact same subjects by the same writer TWICE!!
Posted by: Phil A Gumbo at April 28, 2004 12:21 PMI think that it's nice that The Office is getting more press. We should support a pleasing aesthetic environment with ergonomically correct furniture for writers. Why is it so horrible to write about a place when it first opens and check back a few months later?
Posted by: Tiffany at April 30, 2004 03:58 PM
of LA Observed
Not to be confused with Ricky Gervais' hit BBC show, I presume.
Posted by: scott at April 27, 2004 04:56 PM