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Los Angeles TV's two local morning news and gab shows plummeted in the May sweeps ratings book, Variety reports. KTTV's "Good Day L.A." was down 32% from last May and KTLA's "Morning News" was down 27%. (More L.A. viewers watch the "Today Show" on NBC and ABC's "Good Morning America.") Michael Schneider of Variety comments on his blog:
"Los Angeles viewers continue to flee the locally produced morning shows...Are viewers tired of Jillian Barberie and Sam Rubin? Are people more tuned into what's going on in the world and nation (Iraq, presidential politics, etc.) and less on what's happening here in L.A.? Perhaps..."
Channel 7 has the top-rated local news shows at 5 and 6 p.m. Channel 11 leads at 10 p.m. Channel 4 rules at 11 p.m.