26th man

MayerSitrick and Co. executive Kelly Mullens has a fulltime office at Dodger Stadium these days, and the strategic PR company's tab to help team owner Frank McCourt change his image may rival the cost of a good relief pitcher, the Times' Bill Shaikin reports in a sports section piece. Seabiscuit director Gary Ross gets credit for putting McCourt together with Sitrick. Most of the speaking in the story is done by managing director Allan Mayer (pictured), the former Buzz magazine editor in chief who says the Dodgers didn't have a crisis as much as a bunch of communications shortcomings: "A big crisis would be Milton Bradley getting caught shooting up steroids or something. That's not what they have." Since Sitrick arrived to save the day, the Dodgers' VP of communications and two other top execs have lost their jobs. Sitrick, it turns out, also does crisis work for the baseball players association (as well as the Catholic Archdiocese of L.A. and a bunch of Hollywood and business clients.) An anonymous and unconfirmed email says the LAT story comes out just ahead of a New York Times business story on Sitrick activities.


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Sports stories on LA Observed:
Ralph Lawler of the Clippers and the age of Aquarius
Matt Kemp, Dodgers and Kings start big weekend the right way
Bill Skowron, ex-Dodger and Angel was 81
One of those special athletes retired Monday
World Peace suspended for seven games, into playoffs

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
LA Observed on Twitter and Facebook