Sports

26th man

MayerSitrick and Co. executive Kelly Mullens has a fulltime office at Dodger Stadium these days, and the strategic PR company's tab to help team owner Frank McCourt change his image may rival the cost of a good relief pitcher, the Times' Bill Shaikin reports in a sports section piece. Seabiscuit director Gary Ross gets credit for putting McCourt together with Sitrick. Most of the speaking in the story is done by managing director Allan Mayer (pictured), the former Buzz magazine editor in chief who says the Dodgers didn't have a crisis as much as a bunch of communications shortcomings: "A big crisis would be Milton Bradley getting caught shooting up steroids or something. That's not what they have." Since Sitrick arrived to save the day, the Dodgers' VP of communications and two other top execs have lost their jobs. Sitrick, it turns out, also does crisis work for the baseball players association (as well as the Catholic Archdiocese of L.A. and a bunch of Hollywood and business clients.) An anonymous and unconfirmed email says the LAT story comes out just ahead of a New York Times business story on Sitrick activities.


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