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Business Week has a story focusing on more than a dozen bloggers who are making decent money with their sites, including the L.A. women behind the juicy GoFugYourself. "For Heather Cocks and Jessica Morgan, who lampoon celebrity fashion on their blog, Go Fug Yourself, the fact that ad sales on their blog now pay their salaries has not changed what they set out to do from Day One: have fun. 'It was one of these inside jokes that we thought was going to just stay an inside joke,' says Cocks." The BW package includes a big photo of BoingBoing's Mark Frauenfelder, whose site may or may not take in more than Perez Hilton.
The three L.A. sites mentioned and their estimated ad revenue:
Over $1 million a year
PerezHilton.com
Estimated $111,000 a month based on ad rates and self-reported traffic data
GoFugYourself
Estimated $6,240 a month based on ad rates and self-reported traffic data
Ex-Angelenos Josh Marshall and Michelle Malkin also make the list.
of LA Observed
