Oh no, not awards blogs again

Variety deputy editor Anne Thompson says the season for newspapers to crank up their Oscars-Globes-etc blogs is fast approaching. She gives a rundown on who's doing what at the big dogs. For example, she blogs:

Variety.com is starting its long in-depth coverage of the awards season on Awards Central.com. NYT media columnist David Carr says he is returning to Oscar blogging duty sometime in November in his The Carpetbagger guise; he says he'll focus more on the New York side of things and churn out more stories for print first, blog later.

And the LAT is beefing up its awards season supplement (full of ads, natch), The Envelope, both in print and online.

Here's one reason why they do it: the Emmys drove Gold Derby to be the L.A. Times' most visited blog last month. Even though the visitors are not necessarily L.A. Times readers or Southern California residents, it's all eyeballs baby.

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Hollywood stories on LA Observed:
Standing up to Harvey Weinstein
The Media
LA Observed Notes: Harvey Weinstein stripped bare
Volleying with Rosie Casals
LACMA costumes curator on Queen Victoria as fashion icon
Costume designer Mary Zophres moves on from 'La La Land'
Robert Osborne, 84, host on Turner Classic Movies
Oscars end on a surprise plot twist*
Previous story: Now: Boing Boing TV

Next story: L.A. wedding of the year


LA Observed on Twitter